PPC Case Study - patioscreenpro.com

Service by PPC

Project Detail :

Patio Screen Repair and Replacement Service. They are providing top-quality window screens, patio screens, and pool enclosure repair services.

ClientPatio Screen Pro
Project Date14 July 2017

Challenges We Faced :

– As per the client, we need to improve the leads with a minimum cost

– The old campaign is all spam as getting clicks from irrelevant keywords so we have to start from scratch.

– Conversion tracking was not proper

– Have to target a narrow location and the budget was limited so have to try and get a lead in that budget

Strategy :

– As the earlier created campaign was not working which was created by the old agency, so we decided to stop that campaign and work from scratch like doing keyword research again, creating ad copies, etc.

– Here according to service, it is better to create the Call Ads as well in which we can allocate the half budget to Call Ads and rest to other two campaigns.

Client Feedback:

Today I got a nice phone calls and then also from the directions where I like to get more leads so it was good more the Boca Raton and Palm Beach area= Good work guys! 

Ad Spend - $4K

Conversion - 16

Phone Call - 30

When We Started the Work

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to.

Ad Spend - $3.97k

Conversion - 46

Phone Call - 74

Results We Achieved

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to.

Results Summary

As you checked the result of screenshot at the starting of the work and the final results which we are still achieving right now.

At initial PatioScreenPro was getting 16 Conversions and 30 Phone Call Leads but after we start the work, setting up a new campaign, using the correct strategy, and optimizing the campaign on the basis of data we got 46 Conversions and 74 Phone Call Leads after spending the less daily ads budget as compared to the previous month.